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DLI "Caring for the Future Now" Program Helps
 Just as most grocery stores accept and recycle shopping bags, cleaners can accept hangers and poly bags from customers. DLI's "Caring for the Future Now" program is designed to help members make a difference, and differentiate their stores by offering recycling services.
In 1991 DLI launched its "Caring for the Future NOW" recycling campaign to help cleaners promote a better future and a better image. The program offers cleaners the means to accept poly bags and hangers for reuse.
This highly successful program urges members to jump on board and prevent waste. Show you care for your community and your environment by helping your customers help you.
Puritan Cleaners, a 20-location, three-route company based in the Richmond, Virginia area is able to put 80,000 hangers back into their system each month, says owner Gary Glover. Glover said the store does it to do a good turn for the Earth (and to help defray operating costs).
Over the past 12 years, A Cleaner World, based in High Point, North Carolina, has placed a penny per returned hanger into escrow. Over the years that money has been donated to purchase trees to be planted in the area the company serves. How much? Over $50,000. That's over 5,000,000 (5 million) hangers over 12 years. Not only does the effort help the community by saving space in landfills, it also helps keep customers. As president Chris Edwards states, "Our community relations projects bring in business. We feel it's our duty to give back to the community that supports us. We feel that we get customer goodwill by being a good corporate citizen."
There are many more examples out there of cleaners using recycling programs to benefit their communities. Perhaps the next one will be about you!
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